Building a lasting wardrobe starts with a simple foundation: high-quality basics. In a market flooded with fast-fashion alternatives, finding pieces that offer both style and longevity can be a challenge. At URBNESS, our mission is to provide the modern urbanite with essentials that never compromise on quality. Whether it’s a perfectly weighted hoodie or a […]
Sustainable Style
Mastering Modern Business Casual: The Urbness Way
The lines between work and life are blurring, and so are the rules of dressing. For the modern man, business casual no longer means sacrificing comfort for formality. It’s about blending sharp professionalism with effortless ease—a style challenge that Urbness is uniquely equipped to meet. Gone are the days of stiff suits for every occasion. […]
The Ultimate Versatility of Your Oversized Hoodie
Headline: From Couch to Culture: The Versatility of Your Oversized Hoodie Introduction: The oversized hoodie. Once the undisputed champion of lazy Sundays, it has officially claimed its throne as a streetwear essential, seamlessly transitioning from Netflix binges to gallery openings, from coffee runs to concert nights. At URBNESS, we celebrate this chameleon of comfort and […]


